Can the British holiday boom last?
There have been many surveys and reports this year indicating an increase in the number of British people taking their holidays in Britain. Travelsupermarket.com conducted research back in July,...
View ArticleTop ten UK & Ireland city breaks – the rewards for consumers and businesses
With Brits spending more and more time holidaying at home on ‘staycations’, I wanted to explore the UK and Ireland to find my favourite city break destinations, seeing what there is to entice tourists...
View ArticleIs this the end of the sale season?
As Morrisons announce an underlying profit before tax up 22% to £359m (2008/9: £295m) and the Halifax reporting that house prises rose another 0.8% last month there are now definite signs that the...
View ArticleMake promotional marketing work for your brand
Promotional marketing is a great way to reach your customers and engage with their purchasing experience by giving them more of what they want - encouraging customer retention and/or increase customer...
View ArticleHow will consumer incentives for discount hunters change the way people do...
Whether we like it or not Christmas is on the horizon. You can’t ignore the first signs of the festive seasons creeping into our shops – surely we have Halloween and Bonfire Night to exploit before we...
View ArticleWhat are the rewards of consumer sales promotions for businesses?
It is clear what the benefits of sales promotions are for consumers – and they know it. Demand for rewards and consumer incentives have grown immeasurably in the last year and it’s now what consumers...
View ArticleThe own goals of World Cup marketing
Brands have been queuing up to align themselves to the World Cup, as spending on marketing campaigns looks set to top over £1bn by the end of the tournament. But is this money well spent? While...
View ArticleNew marketing avenues generate big increase in online revenue
With VAT set to rise to 20% in 2011, the retail sector will welcome the news that online sales jumped by 22% in May, compared to 2009 levels. The online market has become a key sector for...
View ArticleThe dos and don’ts of email marketing
Email marketing has become one of the primary methods of communication for companies looking to generate incremental revenue from new and existing customers. The strengths of email as a marketing...
View ArticleLooking for loyalty? Just ask.
Companies have always looked to instil loyalty in their customers. It’s an invaluable way of increasing customer retention, generating incremental revenue and growing a business. Loyalty can be...
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